College of Engineering News • Iowa State University

Center for e-Design featured in Industrial Engineer magazine article

Nihal Orfi is listed as first author of an article featured in Industrial Engineer, a member magazine of the Institute of Industrial Engineers. For a sample of the article, read below. To register to read the full article, click here.

University-corporate collaboration develops tool that helped reduce tire product complexity at Goodyear

By Nihal Orfi, Asli Sahin-Sariisik and Janis Terpenny

Today, companies are faced with pressure to increase variety in product offerings. While increasing variety and choices pleases customers and increases market share, the costs of doing so can be significant. Managing a diverse mix of products and associated components becomes complex, with impacts on performance requirements and production processes. Left unmanaged, variety causes complexity in products and processes to soar, which negatively impacts product development, cycle time, production scheduling, efficiency, the supply chain and more. Unfortunately, product complexity is still a theoretical concept with no unified and commonly validated approach or measurement, which makes it difficult for companies to understand and manage.