Especially in the digital age of marketing, it has become increasingly true that brand is determined by audience perception. Sure, you can try to influence that perception, but what people think of you—and what they tell others—carries the most weight. In the College of Engineering, we like what people are saying about us. A few …Continue reading “Iowa State’s engineering brand”
(Editor’s note: This is the fourth installment in a series of student profiles written by students in JLMC 321, Public Relations Writing. Our thanks to the authors, to senior lecturer Erin Wilgenbusch, to the Greenlee School of Journalism and Communications, and to the subjects. Read Part I , Part II and Part III.) Kate Lindley …Continue reading “About students, by students (Part IV)”
Anthelion, this year’s Team PrISUm solar car, is being readied for the North American Solar Challenge to take place this summer. Read more about the car, the race, and the team in the Iowa State Daily‘s story available here.