College of Engineering News • Iowa State University

Digital Lumens names Steve Ronneberg vice president of worldwide sales

This story originally published by Allison Parker with MarketWatch

Digital Lumens, the market leader in intelligent LED lighting systems, today announced the appointment of Steve Ronneberg as vice president of worldwide sales. Ronneberg joins Digital Lumens from Montreal-based Grass Valley, part of St. Louis-based Belden Inc., which delivers end-to-end television production and content distribution solutions to meet the mission-critical network infrastructure needs of broadcast markets.

“As Digital Lumens continues its rapid growth, we are scaling all areas of the business, including our worldwide sales organization,” said Tom Pincince, president and CEO of Digital Lumens. “Steve brings the leadership and experience to spearhead our global expansion and meet worldwide demand for our solutions.”

Prior to Grass Valley, Ronneberg held senior executive positions across the Belden brands, including vice president, North American sales, where he was responsible for the entire Belden North American Sales organization, managing North American channels, inside sales, and sales operations. Previously, Steve was vice president, sales, and industrial solutions division at Belden, responsible for industrial IT, industrial connectivity and industrial cable solutions across North America. Before joining Belden, Steve spent 19 years at Rockwell Automation in executive leadership and global account management positions in the industrial discrete and process automation markets. He holds a Bachelor of Science (BS) in electrical and electronics engineering from Iowa State University.

About Digital Lumens
Digital Lumens is a the market leader in enterprise-scale intelligent LED lighting systems for global enterprises, delivering up to 90% energy savings and a platform for building intelligence. With deployments of 200 million square feet (20 million square meters) across more than 40 countries, Digital Lumens brings the tangible benefits of Internet of Things (IoT) to commercial and industrial lighting environments. For more information, please visit