College of Engineering News • Iowa State University

CoE alum Patrick Ferdig named Global Director of Alliances and Channels at CloudCraze

Patrick M. Ferdig, who is a Department of Electrical and Computer Engineering alumnus, recently joined the company CloudCraze – a leading provider of customer engagement commerce on the Salesforce1 Platform – as Director of Alliances and Channels.

“Global systems integrators are seeing a growing need to deliver Salesforce-centric eCommerce solutions to their customers around the world,” Executive Vice President Andrew Witherspoon explains. “It’s our job to help them serve this demand and facilitate the process of delivering the solution.”

Ferdig has spent his entire career in enterprise software, with a focus on eCommerce solutions. His well-rounded background – in professional services, sales and business development – gives him an excellent understanding of what our customers and their end users need, Witherspoon adds.

“I have a strong sense of what other eCommerce solutions in the market are offering and what makes CloudCraze, based on the Salesforce1 Platform, special,” Ferdig says. “The opportunity to expand the market for this solution through partnerships, and to do it with a company that’s passionate about serving its customers, is very exciting.”

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